• A TikToker has been chronicling the final days of Mattress Bathtub & Past’s flagship retailer.
• Final month, the chain filed for chapter, and prospects are eagerly anticipating main closing gross sales.
• Ellie Maeda hasn’t made any purchases but, however she’s maintaining a detailed watch on offers till the shop closes.

A TikToker and New York College scholar has unlocked a particular group on TikTok with movies chronicling the ultimate closing gross sales of Mattress Bathtub & Past’s flagship retailer in New York Metropolis.

For over two weeks, Ellie Maeda, 27, has been visiting the huge residence items retailer on daily basis and inspecting it to search out one of the best offers. She instructed Insider that going to the shop has change into one thing of a day by day ritual. She  normally visits the shop proper when it opens at 10 a.m. and spends quarter-hour perusing the aisles.

A few of Maeda’s movies have obtained tons of of 1000’s of views, with commenters and avid Mattress Bathtub & Past sale hunters thanking her for her service.

She posted her first Mattress Bathtub & Past TikTok on April 28 and has uploaded 19 day by day vlogs since. Her movies are sometimes in slideshow format, displaying totally different retailer sections and their sale indicators. Some days she’ll movie full video excursions of the shop. 

The fervor for its gross sales comes after information broke in April that the corporate is submitting for chapter . Within the submitting, the chain predicts that it’s going to shutter all of its shops by June 30.

Maeda instructed Insider she started the sequence uncertain that anybody else would have an interest. She’s been pleasantly stunned by how a lot individuals take pleasure in her vlogs — and the way grateful some TikTokers are for her reviews.

“That is essentially the most useful TikTok account on my FYP,” a prime remark wrote on Could 2; “We’ve to remain robust,” one other joked about ready for offers to get steeper.

“Me checking your web page each hour like ‘did ellie put up right now but?’” one individual wrote on a video with laughing emojis.

“That is simply essentially the most embarrassing slash humorous factor of all time for me,” Maeda stated. She first started perusing the Manhattan retailer after coming back from winter break, the place her hometown Mattress Bathtub & Past in Boston was already ransacked.

She realized that the flagship shops, which started its closing gross sales on April 26, together with the chain’s different areas in New York, New Jersey, and Connecticut, might be a possibility to strike gold. 

“That is my probability; I am gonna discover one thing,” she thought.

Regardless of visiting so steadily and vigilantly maintaining a detailed watch on reductions, Maeda has not bought something but. She, like lots of her new followers, is patiently ready for an exceedingly whole lot.

In her most up-to-date add — day 16 — she reported that fryers, blenders, and different meals home equipment had been at 40% off, whereas vacation decor was as much as 50% off. 

“The shop remains to be extraordinarily effectively organized,” Maeda stated. “However ultimately it’ll in all probability get to a degree the place there is a a lot greater line at opening and much more chaos.”

Maeda stated she plans to maintain filming her movies till it formally closes. Insider reached out to Mattress Bathtub & Past for remark.