The Billboard Music Awards opted for a digital-only format Sunday as a substitute of a stay gala presentation, however it undoubtedly didn’t resonate with followers.
Followers slammed the organizers for what they known as a “actually embarrassing” presentation, and took to social media to trash the format of the present. The 2023 Billboard Music Awards deserted their conventional bodily venue and stay viewers in favor of a sequence of clips showcasing performances and artist speeches. Making issues worse, they relied strictly on digital streaming – then skilled technical points.
bbmas please pricey god have a stay present subsequent yr that is so terrible
— elaina (@neomufelix) November 20, 2023
The awards exhibits have already taken an enormous hit in recent times, with viewing scores already exhibiting vital decline. This might need simply been the nail within the coffin of all awards exhibits.
Followers didn’t maintain again when it got here to sharing their discontent on-line.
Critics wrote feedback equivalent to, “bbmas please pricey god have a stay present subsequent yr that is so terrible,” and “That is REALLY embarrassing for the@BBMAsand@billboard,” as seen on Twitter.
we needed a livestream not no matter that is
— ryder 💙💭 (@youhadmeforamin) November 20, 2023
Others wrote, “watching, however shocked at how dangerous all of it is. #bbmasuck,” and lashed out at organizers for his or her technical points.
“CAN YOU GUYS FIX THE FREAKING LINK?? everyone seems to be replying saying we are able to’t watch as a result of the hyperlink is damaged and also you guys are simply ignoring and tweeting present updates as if anybody can truly see what’s happening,” a critic wrote to Twitter.
Occasion organizers described the brand new platform as being a “reimagined award present idea” that was supposed to “entertain followers with music and unique content material,” in keeping with a press launch famous by HuffPost.
Maddy Mesevage senior Vice President of Dick Clark Productions tried to elucidate the weird method they took to this yr’s ceremony.
CAN YOU GUYS FIX THE FREAKING LINK?? everyone seems to be replying saying we are able to’t watch as a result of the hyperlink is damaged and also you guys are simply ignoring and tweeting present updates as if anybody can truly see what’s happening.
— -ˏˋ amity ⁷₄ ˊˎ- (@needyynasa) November 20, 2023
“When conceptualizing a newly reimagined BBMAs, it was necessary for us to place the artists and followers first, leaning into the prevailing viewing habits of immediately’s viewers to create an awards present that speaks to a brand new era,” Mesevage stated, in keeping with HuffPost.
“Much like how music consumption has shifted, with 85% of music consumed digitally, how followers have interaction with their favourite artists and think about content material has additionally shifted,” Mesevage stated.(RELATED: Award Exhibits Are Lifeless)
Please by no means do awards like this once more if there’s nowhere to look at
— 𝘙𝘢𝘨𝘥𝘰𝘭𝘭 (樂) (@ragdolluwu) November 20, 2023
“So this yr, the BBMAs is assembly followers in every single place they’re, and in every single place they already devour music and content material.”
— Simply me (@jeff_swanitz) May 19, 2014
Judging by the feedback on-line, followers had been left pissed off and unimpressed. We’re curious to see if any of them will even tune in to see what the 2024 ceremony presentation will likely be like.