How Sofia Richie's beautiful wedding ceremony minted her because the 'it lady' of TikTok, with followers now calling her 'an uproblematic nepo child'

• Over the weekend, Sofia Richie wed music government Elliot Grainge.
• She unexpectedly joined TikTok throughout her wedding ceremony week and shared a melange of behind-the-scenes footage.
• Viewers adored Richie’s informal perspective and swooned over her beautiful, star-studded wedding ceremony.

In case you’re accountable for one of many 45.4 million complete views Sofia Richie garnered from her TikToks, then you definitely’re properly conscious that the mannequin and influencer wedded music government Elliot Grainge within the south of France on Saturday.

You’ve got seen the bouquet toss, the barefooted dance to Good Charlotte’s “Life of the Wealthy and Well-known” on the night-club themed after social gathering, and you’ve got most likely acquired some variation of the remark, “I’ve turn out to be the largest Sofia Richie fan within the span of 1 singular day” from somebody in your group chat. 

Richie’s nuptials, nicknamed “the royal wedding ceremony” by TikTokers, took over the platform over the weekend. The hype started when Richie posted charmingly casual wedding ceremony week GRWMs as a TikTok debut. Treating it like a mini shock actuality TV present, viewers had been delighted to have stumbled upon a star wedding ceremony that they felt like they’d a backstage go to. (“I by no means anticipated her to allow us to into her wedding ceremony week,” one commented, “I believed it could be tremendous personal.”).

Thousands and thousands of viewers tuned in to Richie’s movies and commenced posting their very own viral commentary on Richie’s life, her wedding ceremony attire, and the best-dressed company. Nearly in a single day, she began to appear like a brand new TikTok “it lady.” (“You are my Alix Earle,” wrote one viewer). 

Richie’s first submit, a “prepare with me” (GRWM) video on April 20, opened together with her standing in a fluffy resort gown and damp hair. In typical GRWM style, she shared her plans for the evening (a dinner), and solicited opinions from viewers for the ultimate look she put collectively in actual time. 

Certain, Richie becoming a member of TikTok throughout her wedding ceremony week is nice strategic timing — however what made her movies so charming was Richie herself. 

The mannequin has been seen on the app earlier than; she was lately featured in a number of viral movies from rising comic Jake Shane, AKA @octopusslover8, who additionally attended the marriage. However, in response to many prime feedback on her wedding ceremony movies, viewers realized they’d by no means heard Richie converse. 

Till her TikTok entrance, Richie might need been higher recognized for her ties to well-known males: First, being the daughter of singer Lionel Richie, after which to some high-profile males she’s dated, together with a three-year-long relationship with Scott Disick, which was scrutinized for his or her 15-year age hole, and a short however extremely public stint with Justin Bieber. Now, after posting wedding ceremony week movies primarily hinged as an alternative on her character, many commented they’d turn out to be newly “obsessed” together with her. 

Their infatuation could also be as a result of Richie’s movies seem real and, dare I say, acquainted. A lot of Richie’s GRWMs had been filmed alone in her resort toilet. In distinction to different extremely seen superstar occasions, its impact was comparatively intimate — no “glam squad” triaging make-up, hair, and nails. (Although she did, after all, have a make-up artist do her wedding ceremony day look).

“I really feel so fortunate (selfishly) bc you have not blown up but and I really feel like we’re buddies with these private movies!! 🥺 and I am so excited for you!!!!!” a viewer wrote beneath Richie’s April 22 GRWM.

Regardless of the star-studded visitor record, a lot of the footage captured of the marriage humanized Richie right into a likable girl-next-door determine. When Richie’s father walked her down the aisle, he proudly pointed at his daughter and mentioned, “My child,” repeatedly. When the 2 later danced to “My Lady,” low-quality footage confirmed family and friends watching adoringly. In observe for the large day, Richie is seen skipping down the aisle in sweatpants.

The TikTok-ification of the occasion nearly made viewers neglect that she is a rich nepo child marrying one other rich nepo child at a notoriously unique Lodge du Cap-Eden-Roc in three customized Chanel wedding ceremony attire. On Sophia Richie Marriage ceremony Tok, “nepo child” may even be used positively. She appeared “over the moon” joyful, and viewers could not assist however get pleasure from it. 

On the after social gathering, a room of exuberant company (a lot of whom are each wealthy and well-known) screamed alongside to a efficiency of “Life of the Wealthy and Well-known” by the precise band Good Charlotte (singer Joel Madden is married to Richie’s well-known sister, Nicole Richie). Viewers have famous that they “cannot imagine we get to witness this.” 

Whereas the content material’s draw could also be its obvious authenticity, it nonetheless exists squarely within the distant stratosphere of aspirational — which, undercut by Richie’s casualness, was a guilt-free a part of the attraction. The unexpectedly candy, feel-good moments, mixed with the decadent glamour of an unique superstar occasion, earned Richie the goodwill of thousands and thousands of viewers as “the individuals’s princess” and their new “fave unproblematic nepo child.”