‘Magnificence Is For Everybody’: Ulta Magnificence Doubles Down On Dylan Mulvaney Sponsorship After Backlash

Ulta Magnificence doubled down on its partnership with transgender TikToker Dylan Mulvaney regardless of backlash on Twitter Wednesday.

Mulvaney created a video for Ulta Magnificence with David Lopez, a stylist devoted to “demystifying and degenderizing” magnificence. The video, which mentioned “the great thing about girlhood” with Mulvaney, a organic man, sparked main backlash from the sweetness model’s prospects. (RELATED: Advocates Say WPATH Might ‘Come Crashing Down’ As Choose Calls for Treasure Trove Of Inside Paperwork)

Co-founder of Girls For Trump Amy Kremer posted concerning the partnership April 1, prompting a response from the model 18 days later.

“That is offensive to girls in every single place @ultabeauty,” Kremer wrote. “Are girls not adequate to speak about the great thing about girlhood or womanhood? Disgrace on you. I’ll NEVER a store at #ulta once more.”

“At Ulta Magnificence, we imagine that magnificence is for everybody—and we kindly request that everybody be handled with respect on our channels,” the model responded April 19.

The CEO of @ultabeauty is @DaveKimbell

Let him understand how you are feeling about #Ulta utilizing a 29 yo male to characterize GIRLHOOD

They don’t have any respect for REAL WOMEN

He’s on @instagram right here👇https://t.co/D8ZotChG8u

— Amy Kremer (@AmyKremer) April 20, 2023

Mulvaney has accrued a big selection of sponsorships from high-profile manufacturers. Nike partnered with the organic male to promote exercise leggings and sports activities bras. Bud Gentle despatched Mulvaney a can of beer commemorating his “twelve months of womanhood.”

Mulvaney gained prominence by posting movies documenting his “days of girlhood” since starting to determine as a feminine. One video reveals Mulvaney tripping and falling as he attempts to hike in excessive heels. In his video documenting “Day 1 of being a lady,” Mulvaney says he “cried thrice, wrote a scathing electronic mail that I didn’t ship, I ordered clothes on-line that I couldn’t afford, after which when somebody requested me how I used to be I mentioned ‘I’m effective!’”