Nike seems to be partnering with distinguished transgender influencer Dylan Mulvaney to promote girls’s leggings and sports activities bras, in accordance with a partnership tag on Instagram.
Mulvaney, a organic male who identifies as transgender, marketed Nike’s “Zenvy” leggings and “Alate” sports activities bras on Instagram to 1.8 million followers. (RELATED: Biden Says He’s In Favor Of Minors Getting Irreversible Intercourse-Change Therapy)
“Residence for a second and leaning into cozy exercise put on life with @nikewomen ‘s latest Zenvy leggings and Alate bra! They’re so comfy and buttery smooth, good for exercises and on a regular basis put on! #feelyourall #teamnike #nikepartner,” Mulvaney wrote in a caption. Beneath Mulvaney’s Instagram username, the “paid partnership” label was utilized to specify that the put up is an commercial.
Mulvaney additionally promoted the Nike merchandise in an Instagram story put up and tagged the corporate’s account. “Alert the media – I’m getting into my exercise period,” Mulvaney captioned the story.
The Nike commercial comes shortly after Mulvaney’s controversial model partnership with Bud Gentle to have fun “12 months of girlhood” that included personalized beer cans with Mulvaney’s face. The model stood by the partnership following backlash from conservatives on social media.
Mulvaney has comparable company sponsorship offers with manufacturers similar to Ulta Magnificence, Instacart, Kate Spade and Crest. The transgender influencer boasts 10.1 million followers on TikTok, the place Mulvaney grew to become well-known for performing extremely stereotypical female habits after changing into transgender.
Nike didn’t instantly reply to a request for remark.
Originally posted 2023-04-05 23:26:37.