From tomboy to 'It Woman': How I embraced my tradition, discovered my type, and have become the primary girl to design Air Jordans

  • Vashtie Kola directed music movies with Kendrick Lamar and Rihanna and is the primary girl to design Air Jordans.
  • Named considered one of New York Journal’s “It Ladies,” Kola turned well-known for her month-to-month “1992” events.
  • Kola spoke with Insider reporter Yoonji Han about embracing her Trinidadian roots and discovering her type.

That is an as-told-to essay primarily based on a dialog with Vashtie Kola, a music video director, filmmaker, artist, designer, and DJ. It has been edited for size and readability.

My dad and mom immigrated from Trinidad to upstate New York, the place we lived in a predominantly Black American and Afro-Jamaican neighborhood. My dad is ethnically Indian and my mother is Indian and African, however rising up, I used to be confused as a result of I did not perceive how the cultures got here collectively. There was by no means an evidence of why we ate curry dishes whereas my Black associates ate extra American meals, and my Indian classmates typically puzzled why I used to be consuming the identical meals they did.

It wasn’t till I took a visit to Trinidad and noticed the intermingling of cultures — and individuals who seemed like me — that I began to know. As a lot as I would wished to mix in and be American, I found I haven’t got to elucidate my tradition, my meals, my mother’s accent.

Vashtie Kola with her mom and older sister

Vashtie Kola as a baby, backside left, along with her mom and older sister.

Courtesy of Vashtie Kola



My rising understanding of my tradition influenced my type: I began sporting Indian gold, which is quite common within the Caribbean, in addition to materials from Trinidad. I listened to music from Trinidad and throughout the Caribbean, like soca, calypso, and dance corridor.

I’ve all the time been an artist, and, after faculty, I actually dived into exploring extra of my tradition by means of artwork. After graduating from movie college, I made a music video for Caribbean artists that featured Rihanna. We had been in a position to recreate the dance corridor type for the video, which I used to be actually enthusiastic about.

Creating a celebration for tastemakers and celebrities

Vashtie Kola

Vashtie Kola.

Angelo Baque



I began “1992,” a month-to-month ’90s-themed get together, as a kind of revolt in opposition to the way in which New York Metropolis nightlife was again within the early 2000s. Most golf equipment had a costume code, VIP line, and bottle service — the entire system was an enormous turnoff to me.

I received turned away from nightclubs as a result of I wore sneakers and a T-shirt, which went in opposition to the “membership garments” of skintight attire and heels. I used to be very anti-that, and I wished to create an area the place individuals might simply come as they had been, and never spend a ton of cash, or wait in a VIP line.

At first, I wasn’t DJing, as a result of I did not really feel prefer it was an area for me.

In hip hop tradition, it is all about being genuine and holding it actual. I grew up respecting hip hop tradition and its 4 pillars — DJing, emceeing, b-boying, and graffiti — and it did not really feel genuine for me to only present up with a laptop computer and out of the blue be a DJ.

It wasn’t till Q-Tip, who’s vastly revered and gifted and is a mentor of mine, inspired me that I felt prefer it was the “okay” I wanted to get into DJing.

Now, I am creating mixes of Caribbean songs with tracks from artists I grew up listening to, like Nas, Biggie, Rakeem, and Depeche Mode. My brother, who’s homosexual, additionally turned me onto voguing and home music, so these are parts I embody, as nicely.

Vashtie Kola performs at House Party NYC at Webster Hall on February 12, 2015

Vashtie Kola performs at Home Occasion NYC at Webster Corridor on February 12, 2015.

Nicky Digital/Corbis by way of Getty Pictures



The primary girl to design Air Jordans

The “1992” events put me on the radar of New York Metropolis nightlife, however turning into the primary girl to design Jordans has all the time been the proudest second of my profession.

Rising up, I could not afford name-brand something. I used to be 14 after I purchased name-brand sneakers for the primary time, and I could not purchase myself Jordans till I used to be 18.

The chance got here round within the 2000s, after I turned identified for my type and because the lady who frolicked downtown. Type is exclusive; it is an expression. It typically speaks earlier than you do, so it is an necessary ingredient for everybody. It may be mirrored in clothes, the way in which you talk, your vitality.

I labored at Stüssy in faculty, and grew up as a child obsessive about streetwear and sneakers. On the time, nobody actually wore sneakers, like they do now. However I did not put on what most individuals wore, which helped me stand out.

Vashtie Kola (C) attends the Vashtie x Puma Fashion Show and Launch Party at Webster Hall on February 25, 2015 in New York City.

Vashtie x Puma Trend Present, 2015, New York Metropolis.

Daniel Zuchnik/WireImage



In 2009, I used to be planning a birthday celebration for myself, and I wished an enormous cake within the form of my favourite sneaker: the Jordan 3. It was enormous; I used to be so in love with the cake, I would not even let anybody minimize into it. I introduced it residence to attempt to put it aside, which did not work out as a result of I received residence and it did not match into my fridge.

It is humorous as a result of sure blogs like Hypebeast lined the get together, and a month later I used to be invited to Kanye’s birthday celebration and he had a cake model of his Yeezys, which I used to be like, “Okay, you bought impressed by me and that is tremendous.”

Vashtie Kola, Q-Tip and Rob Young attend Vashtie Kola's birthday party at Santos on April 28, 2009 in New York City.

Kola, Q-Tip, and Rob Younger at Kola’s birthday celebration along with her Jordan 3 sneaker cake.

Johnny Nunez/WireImage



The cake led to a dialog with a pal who simply so occurred to be working at Jordan, who stated we should always collaborate. The subsequent day, I used to be on the cellphone discussing designs to have fun the anniversary of the Jordan 2.

I picked violet as a result of the colour — a mix of female pink and masculine blue — was all the time necessary to me as a tomboy.

After I launched my clothes model, Violette, I stored that unisex, as a result of I would been sporting males’s garments for thus lengthy, I did not see the distinction between males’s versus ladies’s. The colour violet is a blurring of worlds.

I additionally added parts to the Jordans that symbolize celebrations of anniversaries, like silver threaded by means of the laces and amber emblems within the shoe’s sole.

Vashtie's Air Jordan 2

Vashtie’s Jordan 2 sneakers.

Courtesy of Vashtie Kola



From tomboy to ‘It Woman’

After I first received the title of “It Woman” from The Minimize in 2014, I used to be excited and honored. I wished to be an instance for different women, to indicate them they may do what I used to be doing, as a result of I did not have that rising up.

In some unspecified time in the future in my profession, I wished to be nameless and work below a pseudonym, particularly after I was beginning my profession directing music movies.

However then I began to understand there have been different younger individuals who recognized with me, whether or not they had been Caribbean or Asian or white. Folks wrote messages on my weblog from all around the world, like, “I completely establish with you. I need to costume like this however my dad and mom do not perceive,” or, “They do not perceive what sort of music I hearken to.”

I additionally felt like being seen as an “It Woman” was nice for different individuals who additionally do not feel like they match into the mildew. My sense of an “It Woman” on the time was of women who got here from well-known or wealthy households. Me being the exact opposite of that, it felt like a triumph for me and other people like me.

It is humorous seeing myself lined up with sure individuals in New York Journal’s roundup, as a result of I by no means felt like I used to be a part of that — they felt out of my league. They got here from wealthy households, with final names that meant one thing, and I as soon as rolled up onto a pink carpet occasion in motorbike boots and denim cutoffs. So it felt prefer it was a win for my tradition, and for different brown and Black of us who do not see themselves as individuals who could possibly be in that class.


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