Meet NewJeans, the Okay-pop lady group that’s damaged a Guinness World File, clinched luxurious model offers, and gone viral on TikTok — all in lower than a 12 months

Since their debut on July 21 with “Consideration,” the quintet has been receiving limitless consideration from all 4 corners of the globe.

HYEIN, HAERIN, HANNI, MINJI and DANIELLE of K-pop group NewJeans attend the photocall for MUSINSA Pop-up Store Opening Ceremony on April 6, 2023 in Tokyo, Japan


Okay-pop group NewJeans on the MUSINSA pop-up retailer opening ceremony.

Jun Sato/Getty Photographs


NewJeans is the newest Okay-pop lady group to interrupt the Guinness World File for “Quickest Okay-pop act to achieve 1 billion streams on Spotify.” They pulled it off in 219 days, unseating BTS, the band that pulled off the identical with Jungkook in 409 days.

With simply seven songs of their discography, they’ve gone viral a number of instances on TikTok, the place the hashtag #NewJeans has racked up over 13.4 billion views.

A couple of of their songs, particularly “OMG,” “Hype Boy,” and “Ditto,” have been utilized in over one million TikTok movies mixed.

Regardless of being lower than one 12 months previous, the group has additionally been clinching model offers left, proper, and middle — every member is presently a model ambassador of no less than one luxurious model.

NewJeans is beneath a South Korean file label ADOR, which was launched as an unbiased label by HYBE, the corporate that homes the Okay-pop superhit BTS.

All 5 members of the group are youthful than 20, the oldest being 19 and the youngest simply 15.

Meet the members of NewJeans — Minji, Hanni, Danielle, Haerin, and Hyein.