Tennessee Titans' intelligent video received the 2023 NFL schedule social media battle

  • The NFL launched its 2023 schedule on Thursday.
  • To announce their schedule, groups put out intelligent promotional movies on social media.
  • The Titans received this yr’s race for the most effective launch video, although the Chargers additionally shocked with their providing.

The NFL calendar by no means stops.

Whereas sports activities followers have been taking in two Recreation 6s within the NBA playoffs on Thursday evening, the NFL supplied its personal little bit of content material, releasing the 2023 schedule.

The discharge of the NFL schedule used to come back with little fanfare, however given the existence of the NFL Community, and the gorgeous means the league has proven to make content material out of something — the draft, the mix, “Black Monday” — the discharge of the NFL schedule has changed into a vacation of types.

Groups have responded ambitiously to the elevation of schedule launch day, with social media groups throughout the league placing out comical, cute, and typically bold movies to announce their schedules.

Whereas there have been loads of nice contenders, this yr, the Tennessee Titans received the prize of finest announce video by asking non-football-loving pedestrians to call groups on their coming schedule based mostly on their emblem.

The outcomes, and the video that they produced, are merely good.

There’s a lot gold on this video. “Lightning McQueen” for the Los Angeles Chargers. The boldness of a doable bachelorette celebration within the Indianapolis Colts being the Dallas Cowboys. The Atlanta Falcons as The Purple Stallions (rawr).

Between some superb solutions and strong comedic timing constructed into the modifying, the Titans produced one thing easy and crammed with pleasure.

Throughout the league, individuals applauded the Titans’ effort.

A number of social media groups of the franchises misidentified within the video rapidly jumped to motion to embrace the memes the video was creating.

Hilariously, this was not the one schedule launch video the Titans produced, having revealed one other, way more choreographed and costly video on their feed as properly.

Regardless of the manufacturing worth, it is troublesome to beat the simplicity of an ideal joke.

That stated, another groups that went all-in on manufacturing worth had it repay in an enormous method.

The Los Angeles Chargers, who wowed NFL followers with an anime-inspired schedule launch video in 2022, pulled off one other stunner, loaded with much more references to each anime and NFL lore.

Reader, I’ve watched this video seven instances and located a brand new Easter egg in every viewing. Kudos to all the Chargers staff, could you all get to enjoy some PF Changs tonight.

The Jacksonville Jaguars additionally get an A for effort. Their video leans laborious into the joke of the NFL being scripted that permeated by the league late final season.

Clocking in at nearly 9 minutes, it’d go a bit lengthy for individuals who aren’t die laborious Jags supporters, however sport performances from a number of gamers, head coach Doug Pederson, and staff proprietor Shad Khan make the video sing.

The elevation of schedule launch day into an NFL vacation is truthfully fairly ridiculous, but when it retains giving social media groups a enjoyable outlet to work on within the offseason, that is adequate for me.

Congratulations to all of this yr’s nominees.


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